عنوان مقاله [English]
Adolescents are one of the major stratum of film audiences who are more susceptible to be influenced by film characters. So being able to create an accountable character for this group of audience can be a great advantage of movies. In Iran, adolescents form a major part of moviegoers and as a result, they are exposed to this media effects more than the others. Motivated by the question of what types of role models are presented to Iranian adolescents via the medium of cinema, we aim to study one of the movies of Iran’s cinema. We want to figure out how the rhetorical mechanisms of the film persuade adolescent audiences, especially girls, to identify with the protagonist and imitate the positive aspects of the main character as their role model. Since our research population is mainly teenage girls, we choose Narges Abyar’s 2013 film “Track 143 (Shiyar 143)”. The protagonist of this movie is Olfat, a woman who has lost his son (Younes) during Iran-Iraq war and since his body has been never found, she cannot believe that he died. So she is waiting to receive a news from his son every day. At last, many years later a soldier sees a dream for several nights, in his dream a soldier tells him that they can find him in “Track 143”. Later in an exploration, which was held by Iranian armies in a war zone named Track 143, Younes’ war ID plaque along with some bones have been found. He has died in the first years of war, but his body has not been discovered. At last, mother and son reunited. To carry out our research, we draw on the visual rhetorical method (using Selby and Cowdery model). After that, to interpret the data we employ Albert Bandura’s notion of observational learning, which indicates that people especially children and teenagers imitate the behaviors of their role models, i.e. the people they see. According to this view, since movie characters can be considered as role models, so they can be imitated by the audience. We hope to identify the rhetorical techniques employed effectively in Track 143 for persuading adolescent girls to follow a female protagonist of their own choosing as their role model. According to our findings, in this movie, the filmmaker (rhetor) has tried to demonstrate her character with the positive characteristics of Values In Action table, but in general the film does not rely on logos or discursive reasoning. Instead, it tries to draw most of the attention to emotions, and it is successful in doing so as it arose feelings in many scenes. And at last, the female protagonist overcomes her problems not through her own personal characteristics, which could have been taken up by female adolescent audiences, but through merely random and miraculous incidents. The findings indicate that in this movie the rhetor relies more on emotions and miracles. Considering the importance of movie characters in influencing on audience, creating powerful character can create lasting role models.